STERLING.VC ANNOUNCE NEW ESPORTS ORGANIZATION ANDBOX, PARENT COMPANY TO NEW YORK EXCELSIOR AND NEW YORK CALL OF DUTY FRANCHISE
Andbox, the first-ever multi-franchise esports organization tied to a major city, brings together franchises, content, events, apparel and more to provide high-quality experiences for New York gamers.
NEW YORK (June 10, 2019) – Today, Sterling.VC announced the creation of Andbox, the first-ever multi-franchise esports organization tied to a major metropolitan area. Owning the New York Excelsior Overwatch League team and the New York franchise of the upcoming Call of Duty league, Andbox will provide high-quality experiences for gamers and esports fans in New York City and beyond, giving gamers new opportunities to make esports a part of their lives 365 days of the year.
In addition to housing esports teams and properties, Andbox will launch a number of new initiatives across content, events, apparel and more. To spearhead a portion of this effort, Maxwell Osborne and Dao-Yi Chow, creators of fashion brand Public School, are joining Andbox as creative directors. The team within Andbox will bring impactful partnerships and collaborations to esports that will change the landscape of esports culture and entertainment.
“Through the development of our first two esports franchises, we’ve found that New Yorkers are still hungry for more esports experiences. One in four New Yorkers are gamers, yet fans are still missing a way to make esports a part of their everyday lives,” said Andbox co-founder Scott Wilpon. “We’re excited to tackle this issue head-on by building a holistic esports organization beyond what currently exists, covering everything from new apparel and content to unique events and more, in order to transform fans’ experiences and their ability to express what they love about gaming.”
The team behind Andbox first entered the esports space through the Overwatch League team New York Excelsior, or ‘NYXL,’ in 2017. In the team’s inaugural season, NYXL finished as the top-ranked team in the regular season, winning the Stage 2 and Stage 3 finals and concluding the season with 7 All-Star selections. NYXL’s top player Sung-hyeon “JJoNak” Bang was also named the Overwatch League’s first-ever Most Valuable Player. In April 2019, Activision-Blizzard announced that the New York franchise of the upcoming Call of Duty team will be owned under the same umbrella. Through the introduction of Andbox, New York esports fans will be able to support both teams and interact with esports in new and innovative ways, cementing New York as a global esports capital.
Andbox is the first-ever multi-franchise esports organization tied to a major metropolitan area, bringing together franchises, content, events, apparel and more to provide high-quality experiences for esports fans in New York City and beyond. It owns and operates the New York Excelsior, or ‘NYXL,’ the first professional esports team to represent the city of New York and one of the 20 franchises in Activision Blizzard’s Overwatch League, which launched its inaugural season in January 2018. Andbox also owns and operates the New York Call of Duty franchise within Activision-Blizzard’s upcoming Call of Duty league.
ABOUT STERLING.VC AND STERLING EQUITIES
Sterling.VC is an early stage sports, media, and real estate technology fund backed by Sterling Equities – a family office owned by the Wilpon and Katz families with a number of operating businesses including the New York Mets and Sportsnet New York (SNY). Sterling.VC launched Andbox, the multi-franchise esports organization which owns and operates the New York Excelsior (NYXL), a founding franchise of Activision Blizzard’s Overwatch League and the first professional esports team to represent the city of New York, and the upcoming New York Call of Duty franchise.