Andbox Takes Aim at the Digital Divide with New Initiative to Increase Access to Affordable High-Speed Internet for New York City

New York’s Leading Esports Organization Commits 100% of its Net Proceeds from its Newest Apparel Collection to Non-Profit NYC Mesh as Part of its “Be Nice” Campaign

New York, N.Y., May 11, 2020 – –  Andbox, New York’s first-ever and leading esports organization, announced today that it is kicking-off a new campaign, called “Be Nice,” that encourages all of New York during this challenging time to look out for one another and be supportive. Andbox will be living true to this mantra by donating 100% of its net proceeds from its new apparel line, the SBB Collection, to NYC Mesh, a community-based non-profit whose mission is to make high-speed internet more accessible and affordable.

“Since our founding our priority has always been to make meaningful contributions to our home market, and bring an uplifting, positive message to our fans,” said Farzam Kamel, President and Co-Founder of Andbox. “During this challenging time for our city and region it has become quite evident that high-speed internet isn’t fairly and affordably accessible, and that impacts not just access to the kind of entertainment products we offer, but to education and social communication. We are thrilled to support NYC Mesh in its efforts to make internet access affordable.”

Andbox’s award-winning consumer products team brought the “Be Nice” campaign to life physically through the design of the SBB Collection, launching on Tuesday, May 12. This collection is an apparel line named after and inspired by Saebyeolbe (SBB), a member of Andbox’s New York Excelsior (NYXL), New York’s first professional esports team and franchise in the Overwatch League. The SBB Collection heavily integrates visuals of cherry blossoms, a flower that blooms for a limited time every spring and symbolizes the spirit of renewal and hope.

NYC Mesh has a mission to create an open, resilient, and neutral network that is accessible and affordable to all New Yorkers for both daily internet use and emergency use during power outages or internet disruptions.

“We are currently planning a large expansion to connect public housing in Brooklyn and the Bronx, and the money raised from this initiative will go directly to this project,” says Brian Hall, an organizer at NYC Mesh.

Beyond the SBB Collection Andbox’s “Be Nice” campaign will be brought to life via a multi-faceted digital campaign. Players will be given access to new shareable GIFs, new short-form videos starring SBB will be released, and custom wallpapers will be introduced, all designed to convey a sense of positivity among gamers and esports fans.

In addition to this campaign, Andbox over the last several weeks has been working hard to keep New Yorkers’ spirits high despite all of the challenges being confronted:

  • Professional Esports: The NYXL are continuing to compete in the Overwatch League, and the New York Subliners (NYSL) continue to compete in the Call of Duty League.
  • Collegiate Events: Collegiate students from across the country were brought together online by Andbox as part of its Spring Rally tournament and Game Day events. Spring Rally was held in April and gave students the opportunity to continue to compete in Overwatch, Call of Duty, VALORANT, and a number of other titles after having to unfortunately depart their campuses earlier than planned. Game Day was also held in April during the culminating weekend of Spring Rally, and among other activities featured online panels where leaders in esports shared their experience and expertise with the collegiate esports community.
  • New Streaming Content Creators: Two world-class content creators in CDNThe3rd and Mike Labelle joined Andbox in the past month, both of whom proudly call the New York City area their home.
  • Video Series: Andbox launched “1st Instinct”, an online video series produced by artist-in-residence Brian Alcazar, aka 1st, that explores New York’s gaming and esports culture.

More information on Andbox, including the SBB Collection and visuals, can be found at


Andbox is New York’s leading esports organization, representing the city in the world’s premier esports leagues. Building on New York’s reputation as a creative beacon and contributor to culture at large, Andbox brings together professional esports, digital and live experiences, content and apparel to reimagine the way people experience and express what they love about gaming. Andbox owns and operates the New York Excelsior (NYXL), New York’s first professional esports team and one of the founding franchises of Activision Blizzard’s Overwatch League, as well as the Ne